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Sucker Free The opening logo of the series Format Music Video Series Starring DJ Envy Country of origin United States Production Running time 30 minutes Mondays-Thursdays, 2.5 hours Sundays Broadcast Original channel MTV2 External links Official website Sucker Free, known as Sucker Free Daily on weekdays and then Sucker Free Countdown on Sundays, is MTV2's sole hip-hop video block. Previously, Sucker Free aired weekdays for one hour, then eventually sporadically until the week leading to 2/28/2010. Sucker Free Countdown, its 2½ hour top 20 countdown, airs Sundays at 12PM ET/PT and used to re-air later in the day, typically at 6PM ET/PT. Sucker Free originated from a block branding of hip-hop videos on MTV2 Sundays (called Sucker Free Sundays) in 2002, and eventually became the branding of MTV's main hip-hop program weekdays from 2006 until 2008. Contents 1 History 2 Spin Off for MTV Tres 3 References 4 External links // History Sucker Free debuted on May 29, 2006. Its previous moniker, Direct Effect, debuted on September 25, 2000, and was more robust in comparison to Sucker Free. From its start, it was marketed and produced almost like a hip-hop version of TRL. However, as the network drifted away from music and began to promote general pseudo-reality programming to teens in afternoons rather than video-branded programming, the series became a pre-taped program consisting mostly of videos and some viewer interaction, and the time slot was pushed back to early A.M. hours (first 10AM, then 8AM, then as early as 6:30AM) before the program's end in 2008. A limited archive of Sucker Free Countdown can be seen on Sucker Free's web site on MTV.com. In April 2008, the show became a subject of criticism by the Parents Television Council, whose research report The Rap on Rap claimed that Sucker Free and BET programs 106 & Park and Rap City were deliberately marketing adult content to minors.[1] In response to the PTC's report, Procter & Gamble proposed withdrawing advertising from BET and MTV.[2] An executive for MTV responded: This report unfairly and inaccurately paints MTV with a brush of irresponsibility. During the time outlined in this report we did not receive a single complaint about the content of the videos. We take our responsibility to our viewers very seriously. And have a self-imposed standards group that looks at every video and appropriately rates all of our programming.[3] Sucker Free Daily (SFD) debuted on 3/15/10. The Daily edition is only half an hour block of hip-hop videos and airs Mondays-Thursdays at 7:30AM ET/PT. MTV.com describes SFD as a half-hour music block of videos from Mondays-Thursday. SFD will have the most current hip-hop news stories in the MTV News Sucker Free News report, it will showcase the latest in fashion, cars, technology in our "On Some Other S***" segment, and it will provide the most current information in trending topics, upcoming music releases, and updates from the sports and Hollywood worlds via texted bumper segments. As of 3/21/10, Sucker Free Countdown is hosted by DJ Envy. As of 6/27/10, Sucker Free Countdown expanded to 2.5 hours and now returned as a top 20 video countdown. Spin Off for MTV Tres Sucker Free Latino debuted in 2006 on the Latino-oriented MTV network MTV Tres, which focuses mainly on Latino urban music. In 2009, the show was cut of its host and other familiar elements and now only airs as a top 5 countdown known as SFL 5. SFL 5 airs Tuesdays at 10PM ET/PT. References ^ Moss, Linda; Umstead, R. Thomas (2008-04-10). "PTC Puts a Bad 'Rap' On BET, MTV". Multichannel news. http://www.multichannel.com/article/CA6550323.html. Retrieved 2008-08-26. Crupi, Anthony (2008-04-10). "PTC Blasts MTV, BET". Mediaweek. Archived from the original on 2008-04-22. http://web.archive.org/web/20080422053803/http://www.mediaweek.com/mw/news/media_agencies/article_display.jsp?vnu_content_id=1003788641. Retrieved 2008-08-26.  ^ Haugsted, Linda (2008-04-28). "P&G Weighs Pulling Ads From MTV, BET". Multichannel News. http://www.multichannel.com/article/CA6555600.html. Retrieved 2008-08-26.  ^ Report by Kareen Wynter, American Morning. CNN: June 26, 2008. External links Sucker Free at the Internet Movie Database